We are pleased to present to you our new product - we make no bones about the fact that it is the world's best and most innovative hydration product
Let's start from the beginning - where did the idea itself come from and how did we manage to create a product with such unique features?
The inspiration to start the work came from a real consumer need that we ourselves also felt.
This need is relatively mundane, yet paradoxically meeting it has been so technologically difficult that so far (before us) no one has succeeded 😊
All of us, especially those undertaking different types of physical activity need a drink that will keep them perfectly hydrated (which means ideally - about that below) and at the same time, the vast majority of us does not need, and indeed should avoid drinks containing simple carbohydrates (sugar), because their presence (often unconscious) ruins the goals we set ourselvesthat motivate us to undertake a particular physical activity.
So our idea became to create a drink that would:
PERFECTLY HYDRATES AND DOES NOT CONTAIN ANY SUGARS so that it will have VERY LOW CALORIFIC LOAD and will not interfere with fat metabolism during and immediately after training.
You will probably ask "why was it so difficult?" - after all, there are already such beverages on the market - the so-called "soft drinks". "isotonic zero".
Well, they only have one of these key features mentioned - the lack of sugar and the low calorie load that goes with it. However, they are not optimal drinks from the point of view of hydration and post-workout recovery.
So what qualities should a drink have in order to hydrate perfectly?
Leaving aside the obvious, which is the provision of water,
- should replenish all macro- and micronutrients (especially electrolytes and vitamins) lost through physical activity
so as to return the body as quickly as possible to its optimum balance, which is critical to its function and performance.
For this process to work optimally (efficiently and quickly) the drink should have another very important characteristic - the so-called isotonic (identical to that of blood plasma) osmotic pressure.
And a combination of just these 2 key features:
- water replenishment with essential electrolytes and vitamins
and
- provision of isotonic osmotic pressure in the absence of sugar
was so extremely difficult, because in all the so-called isotonic drinks available on the market, this optimum, isotonic pressure is built up precisely through the use of sugar.
So up to now we have had rehydration drinks on the market, providing some (mostly small) amount of electrolytes and vitamins, but:
- or having an isotonic osmotic pressure, but with a lot (as much as about 10 cubes - 30g) of sugar per serving
- or which do not have sugar in their composition, but do not therefore have an isotonic osmotic pressure either
Only now have we at Gaminate HYDRATION managed to reconcile these 2 hitherto contradictory features.
To meet such a challenge and create a product that has not been on the market before, we have invited an eminent specialist in the field of hydration - Jakub Chycki, PhD, Professor at the University of Physical Education in Katowice, which:
- helped us to develop a drink recipe that reconciles the hitherto incompatible qualities of the
- Together with his team at the University of Physical Education, he is conducting clinical trials (on people actively involved in sport) of such a product to confirm its unique hydration properties compared to other products commonly used for hydration such as standard isotonic drinks (with sugar), water or even non-alcoholic beer 😊.
To keep things short - we warmly encourage you to watch, a short video in which Prof. Chycki talks about the idea and the key features of our product.
